TOPLINES NEWSLETTER
2023
Fresno, CA
With a one-month turnaround, the primary goal of this project was to craft an engaging and visually appealing email template tailored specifically for Fresnoland's weekly newsletter. The mission was to create a newsletter that not only captured the essence of Fresno's vibrant community but also made it easier for subscribers to stay informed about the latest news and events in the region. To achieve this, a captivating main illustration was meticulously designed, serving as the centerpiece of the newsletter. Additionally, distinct icons for each section of the newsletter were created, to enhance readability and navigation.
I used Adobe Illustrator, Mailchimp, and WordPress for this project.
ILLUSTRATION
In this illustration, I integrated an array of iconic Fresno landmarks, including the renowned Pacific Southwest Building and the historic Old Fresno Water Tower, harmoniously set amidst hills, valleys, and homes. This composition not only captures the essence of Fresno but also serves as a powerful representation of the city's unique charm and character.
